Juan Carlos Vargas
Art Director at Shackleton
Santiago de Chile, Chile
TitleONEMI Radio
Agency
Campaign ONEMI Radio
Advertiser ONEMI
Brand ONEMI
Date of First Broadcast/Publication 2016
Business Sector Government Information & Services
Story Chile is one of the most earthquake-prone countries in the world: over 30% of the world’s seismic energy is released there. During emergencies radio is vitally important, because it provides broad coverage and usually remains operating when other services have gone down. This led ONEMI (the Oficina Nacional de Emergencia del Ministerio del Interior) to commission a sustainable emergency radio with photovoltaic cells that function without conventional electricity or batteries. The folding radio became part of a larger earthquake emergency kit.
Media Type Digital
Length
Art Director
Art Director
Copywriter
Illustrator
Producer
Producer
Producer
Producer
Producer
Producer
Executive Creative Director

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