| Title | Exorcising the Demon |
| Agency | JWT Atlanta |
| Campaign | Joyride |
| Advertiser | Shell |
| Brand | Pennzoil |
| Posted | August 2017 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | Pennzoil is taking on the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” “In March, Pennzoil helped say goodbye to an American icon, the Viper,” said Jeremy Jones, ECD, J. Walter Thompson Atlanta, “and today we’re saying ‘Hello’ in a big way by showcasing what the world’s most powerful muscle car is capable of.” Shot on the streets of Pittsburgh, the next evolution of Pennzoil Films continues following an elusive Driver carrying out a mission of tracking and locating the Demon before returning it to its rightful owner. Famed precision driver Rhys Millen (The Fast and the Furious) is behind the wheel. The driving is 100 percent real, highlighting the Demon’s front wheel lift at launch: something only this production car is capable of. The driving conditions are also real, helping display the power and excellence of Pennzoil Synthetic performance. The rain was an unexpected production hurdle: instead of pushing the shoot the team opted to film in the rain to add even more texture and visual richness to the film. It’s also an element that Pennzoil hasn’t featured in any of its films to date. “Telling the story of ‘Exorcising the Demon’ is not only another exciting chapter in the Pennzoil Film series, it is also a great way of acknowledging an exciting, new automotive era,” said Vann Graves, Chief Creative Officer, J. Walter Thompson Atlanta. Of course, the film doesn’t end without hinting at what’s next… |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Vann Graves |
| Executive Creative Director | Jeremy Jones |
| Associate Creative Director | Vann Graves |
| Associate Creative Director / Art Director | Lucas Heck |
| Account Director | Erin McGivney |
| Account Supervisor | Breanna Caldwell |
| Production Company Producer | Rhett Kearsley |
| Production Company | Lemonade Films |
| Director | Ozan Biron |
| Production Company Producer | Trevor Cawood |
| Executive Producer | Ted Herman |
| Production Supervisor | Phil Fyfe |
| Director of Photography (DOP) | Macgregor |
| Editing Company | Cycle Media |
| Editor | Matthew Griffiths |
| Music Composer | Peter Debay |
| Special Effects / VFX | The Embassy |
| Special Effects / VFX | David Casey |
| CG Supervisor | Michael Blackbourn |
| Executive Producer | Winston Helgason |
| Special Effects / VFX | Danielle Kinsey |
| VFX Producer | Annie-Claude Lapierre |
| Asset Supervisor | Paul Copeland |
| Sound Design Company | Source Sound Inc. LA |
| Sound Designer | Charles Deenen |
| Sound Designer | Csaba Wagner |
| Sound Editing | Braden Parkes |
| Sound Recordist | John Fasal |
| Sound Recordist | Travis Pratert |
| Sound Recordist | Charles Deenen |
| ORIGINAL MUSIC | Generdyn Music |
| Music Composer | Joshua Crispin |
| Colorist | Company 3 |
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