| Title | Death |
| Agency | Havas Village Geneva |
| Campaign | Rupture |
| Advertiser | SPCA |
| Brand | Geneva SPCA |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | They are not always included in the will |
| Story | The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. |
| Philosophy | The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. |
| Media Type | Billboard |
| Creative Director | Gabriel Mauron |
| Copywriter | Thibaud Genevois |
| Art Director | Simeon Brandner |
| Art Director | Pierre-Olivier Gardello |
| Account Manager | Pauline Charuel |
| Photography production | Studio Carioca |
| Retoucher | Scan Graphic |
| Media Agency | mediatonic |
More Work
SEE ALLBirth
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
Move
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva