Head of Production
at
Magma Music
| Title | ADAMO 2050 |
| Agency | Dude |
| Campaign | ADAMO 2050 |
| Advertiser | Kraft Heinz |
| Brand | Plasmon |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Baby Food |
| Story | Despite research showing Italians wanting to have babies, the lack of public and workplace policies in support of parenting has resulted in an unstoppable decline in natality, prospecting the country for an economic and social collapse.Plasmon, a Kraft-Heinz Italian company leader in baby food, decided to show Italians their darkest future.2050: Adamo is the last baby ever born in Italy. We told his story through an emotional mockumentary, in which the lines between reality and fiction were blurred. Adamo is shown growing up alone, in a country with no more schools, empty parks, and unused delivery rooms.The campaign has been launched with an event screening, in the presence of company decision-makers, asking them to rethink their parental policies.Adamo's story drew the attention of opinion leaders, journalists, 100 Italian companies and, more importantly, institutions.In response to Adamo’s campaign, the Government established a Self-Discipline Code for Private Companies, introducing new corporate standards supporting parenting. |
| Media Type | Branded Content |
| Length | |
| Partner/Chief Creative Officer | Livio Basoli |
| Partner/Chief Creative Officer | Lorenzo Picchiotti |
| Senior Art Director | Andrea Afeltra |
| Senior Copywriter | Alessia Cassarino |
| Art Director | Alessandro Borelli |
| Copywriter | Cecilia Panisi |
| Director of Integrated Production | Matteo Pecorari |
| Senior Producer | Maria-Chiara Muglia |
| Client Director | Elena Panza |
| Account Director | Giulia Borina |
| Account Director | Martina de Siervo |
| Senior Account Manager | Giorgia Livia Pacchiarini |
| Strategy Director | Marco Mammino |
| Strategic Planner | Grazia Zucchiatti |
| Head of Production | Simone Raddi |
| Junior Production Coordinator | Francesca Di Donna |
| Post production director | Seba Morando |
| Senior Editor | Federica Ruggeri |
| Post-production Producer | Miriam Ottina |
| Junior Post-production Producer | Silvia Brigoli |
| Motion Designer | Gabriele Frigimelica |
| Junior Film Editor & Motion Designer | Federico Catania |
| Head of Events and Special Projects | Laura Boy |
| Special Products Manager | Martina Augelli |
| Junior Event Manager | Sofia Buzzini |
| PR manager | Zoe Brooks |
| Digital PR manager | Vittoria Caron |
| Director | Beppe Tufarulo |
| Director of Photography (DOP) | Johan Florez |
| Soundtrack | Massimo Martellotta |
| Colorist | Claudio Beltrami |
| Producer | Ramona Linzola |
| Producer | Michele Pasini |
| Production Manager | Comlan Ahianvi |
| Set Designer | Marco Fernando Monti |
| Sound Engineer | Massimiliano Santillo |
| Sound Design and Mix | Tommaso Barbaro |
| Sound Editor | Luca Canzano |
| Audio Post Production | Fullcode |
| Media Agency | Dentsu Italia S.r.l. |
| Advertising Manager | Konstantinos Delialis |
| Advertising Manager | Francesco Meschieri |
| Advertising Manager | Sheila Bagattini |
| Advertising Manager | Eleonora Branca |