Lasse Elgård Vintersbølle
creative director/copywriter at Accenture Song DK
Copenhagen, Denmark
TitleDon’t End Up As Fish Food
Agency
Campaign Don’t End Up As Fish Food
Advertiser Safe Sailing Council
Brand TrygFonden
PostedAugust 2016
Business Sector Disease Awareness, Support Groups & Associations
Story This ‘Fish Food’ is made from drowned sailors and fishermen Can bottled human remains make people wear life jackets? Danish agency, Hjaltelin Stahl, has developed a new kind of organic fish food – made entirely from drowned sailors and fishermen. The unusual product was created in collaboration with The Safe Sailing Council and TrygFonden, and the point is to remind Denmark’s many sailors and fishermen of the risk at sea. And the risk is very real. In fact, there’s been an increase in Danish drowning victims over the last couple of years. 75% of these victims could have been saved, had they worn a life jacket. Fish Food will be available in harbours as well as in selected fishing and sailing shops across the country. The plan is to keep up production, until no Danes die at sea. The exact ingredients are a well-kept secret. 
Media Type Case Study
Length
Creative Director
Creative Director
Art Director
Copywriter

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