BMW M - "The XMinded. Break the Norm"

House of Communication Hamburg

House of Communication Hamburg Hamburg, Germany

5801

Title	The XMinded. Break the Norm
Agency	House of Communication Hamburg
Campaign	50 years of BMW M
Advertiser	BMW
Brand	BMW M
Date of First Broadcast/Publication	2022 / 11
Business Sector	Cars
Tagline	We are M
Philosophy	It gives an outlook on the future and direction of the M brand and accompanies the launch of the new flagship vehicle BMW XM. Each chapter of the campaign features M-relevant protagonists - including fans of the brand and formative figures such as the first BMW M Managing Director and racing driver Jochen Neerpasch.
Media Type	Web Film
Length	70 seconds
Market	United States, United Arab Emirates, China
Managing Director	Jakob Eckstein
Executive Design Director	Sebastien Stabenau
Creative Director	Bastian Tripp
Creative Director	Damian Kuczmierczyk
Account Director	Sebastian Greven
Account Manager	Seuetom Berhe
Account Manager	Nelli Walker
Production Company	Neverest GmbH & Co. KG
General Manager	Christoph Köhler
Agency Producer	Katrin Habermann
Director of Photography (DOP)	Konstantin Mazov
Executive Producer	Gregor Möllers
Producer	Selina Kaiser
Music	Trumpet Advertising
Sound Designer	Philipp Monk
Sound Designer	Martin Seyer