| Title | McDonald's – Fishing Hook |
| Agency | Leo Burnett Germany |
| Campaign | Fishing Hook |
| Advertiser | McDonald's |
| Brand | McDonald's Filet-O-Fish |
| Posted | November 2016 |
| Business Sector | Restaurants & Fast Food |
| Story | As part of a quality campaign McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger – made from 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention. |
| Media Type | |
| Creative Director | Helge Kniess |
| Creative Director | Benjamin Merkel |
| Copywriter | Christian Urbanski |
| Art Director | Thomas Koch |
| Design | Michael Fluhr |
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