| Title | A banner made to irritate |
| Brief | Most people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress. |
| Agency | OutOfTheBox |
| Campaign | A banner made to irritate |
| Advertiser | Sandoz |
| Brand | Persen |
| Posted | November 2017 |
| Business Sector | Health & Pharmaceutical Products |
| Story | What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. |
| Media Type | Digital |
| Creative Director | Evgeni Tatarnikov |
| Copywriter | Vazgen Avanyan |
| Art Director | Vazgen Avanyan |
| Account Manager | Vazgen Avanyan |