Rory Cavanagh
Producer at Electric Lime Productions
Edinburgh, United Kingdom
TitleGame Changers
Agency
Campaign Game Changers
Advertiser Riot Games
Brand Valorant
Date of First Broadcast/Publication 2023 / 4
Business Sector Video Games/Consoles
Philosophy electriclime° and Riot Games have combined to celebrate the very best of female empowerment with a new VALORANT ‘Game Changers’ film. Directed by up-and-coming filmmaker Daniel Marjan, the electriclime° team travelled to Berlin for the shoot, grabbing the real essence of what it is to become and be a top female player in the esports world. The documentary-style film follows Jinny, who is attempting to change the mindset of esports and prove she can compete at the very top of the competition. The Thai player wanted to prove that there is no difference between men and women in the sport by taking her team all the way to the VALORANT Game Changers Championship Tournament. The style of the project combines run and gun documentary filmmaking with thought-out cinematic profiles, with the intention behind it to capture the sincere emotions and stories of the lead character. However, the piece also deviates just enough away from a pure documentary style, so that elements of visual ambiguity and texture could shine through.
Media Type Branded Content
Length
Production Company
Director
Director of Photography (DOP)
Executive Producer
Senior Producer
Creative Director
Head of Production
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