DICK's Sporting Goods - "Fifth Ward Saints"

Anomaly

Anomaly New York, United States

18654

Title	Fifth Ward Saints
Agency	Anomaly
Campaign	Sports Matter
Advertiser	DICK's Sporting Goods
Brand	DICK's Sporting Goods
Date of First Broadcast/Publication	2016 / 12
Business Sector	Apparel, Fashion & Footwear
Philosophy	ARCADE’S JEFF FERRUZZO HELPS LAUNCH THE HOLIDAY SEASONBY EDITING "FIFTH WARD SAINTS" FOR DICK'S SPORTING GOODS Santa Monica, CA & New York, NY – (December 12, 2016) – Arcade’s Jeff Ferruzzo helps launch the holiday season with the latest piece for DICK’S Sporting Goods titled “Fifth Ward Saints.” The new, short film tells the inspiring story of a youth football team’s coach, who despite the obstacles in his community, perseveres to raise money for uniforms and equipment. With the purchase of the Sports Matter green shoelaces from DICK’S Sporting Goods, you, too, can help underfunded youth sports programs like the Fifth Ward Saints; $2 of every sale will be donated to The DICK’S Sporting Goods Foundation to support underfunded youth sports programs.
Media Type	Web Film
Length	195 seconds
Production Company	Superprime Films
Director	Ben Quinn
Director of Photography (DOP)	Ryley Brown
Managing Director	John Lesher
Managing Director	Michelle Ross
Head of Production	Roger Zorovich
Executive Producer	Colleen O'donnell
Producer	Salli Ziles
Editorial Company	Arcade Creative Group
Editor	Jeff Ferruzzo
Editorial Assistant	Andrew Balasia
Executive Producer	Sila Soyer
Post Producer	Andrew Cravotta
Flame Artist	Tristan Wake
Flame Assistant	Mark Popham