| Title | SOS Running Man |
| Agency | Inspire Advertising |
| Campaign | SOS Running Man |
| Advertiser | Sigmu Secom |
| Brand | Sigmu Secom |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | AED is considered as a low relevancy and non- non motivational device in Taiwan. They are only required to be equipped in public places. However, according to client, SIGMU’s research, There are over 80% cardiac arrest’s victims occurred at home. There are only 5 minutes of “golden time” to save lives. Therefore our communication strategy is create the needs for people to allocated in their community. We invited several record holders, filmed testimonial with these fastest Taiwanese runner and the virtual victims to create the fear and remind the needs. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Peggy Hsieh |
| Associate Creative Director | Joni Chou |
| Director | SHEN YI-QUAN |