Major Cineplex Group and Thai Health Promotion Foundation - "Space Trooper"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

3988

This ad is part of the ACT Responsible Collection

Brand: Major Cineplex Group and Thai Health Promotion Foundation
Country: Thailand

Advertiser: Major Cineplex Group and Thai Health Promotion Foundation

Title	Space Trooper
Agency	The Leo Burnett Group Thailand
Campaign	Turn Off Mobile Phone
Advertiser	Major Cineplex Group and Thai Health Promotion Foundation
Brand	Major Cineplex Group and Thai Health Promotion Foundation
Date of First Broadcast/Publication	2021 / 1
Business Sector	Cinemas & Theatres
Tagline	Turn off your mobile phone
Story	This campaign is the co-operation between Major Cineplex (cinema company) and Thai Health Promotion Foundation. The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier, so they consistantly promote for people to stop smoking, stop drinking alcohol and to exercise regularly. For this campaign, Thai Health Promotion Foundation has got complimentary spots from Major Cineplex Cinema to promote for people to turn off their mobile phones while watching movie. Our challenge is to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly. Space Trooper Just like the liver doesn't like to be with an alcohol addict, the mobile phone doesn't like to be with a phone addict in the cinema.
Media Type	Cinema
Length	20 seconds
Chief Creative Officer	Sompat Trisadikun
Creative Director	Piti Pongrakananon
Copywriter	Vachira Pashekrepapon
Copywriter	Patipan Srilapan
Art Director	Kroekkiat Chanthakitnukul
Art Director	Bunyawee Thanyapitak
Art Director	Sompat Trisadikun
Account Management Director	Tida Vibulvanich
Account Director	Kanitta Chartpong
Account Executive	Maythavee Jariyanoppanan
Agency Producer	Sarawut Lertkittipaporn
Production Company	Mum Films
Director	Suthon Petchsuwan
Production Company Producer	Nara Montrekul na ayudhya
Director of Photography (DOP)	Teerawat Thitikornwanich