| Title | Alzheimers a Night to Remember |
| Agency | Ogilvy Beirut |
| Campaign | Alzheimer's a Night to Remember |
| Advertiser | Alzheimer’s Association Lebanon |
| Brand | Alzheimer’s Association Lebanon |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Paul Shearer |
| Executive Creative Director | Moe Minkara |
| Business Director | Rima Isho |
| Managing Director | Naji Boulos |
| Associate Creative Director | Ramzi Ibrahim |
| Associate Creative Director | Karim Sherif |
| Copywriter | Malek Badreddine |
| Graphic Designer | Dimitri Ghalieh |
| Graphic Designer | Jean Rizk |
| Production Company | Ecstacy Labs |
| Production Company | Beyond Post |