| Title | Chilling Content |
| Agency | MEDIACOM MENA |
| Campaign | Chilling Content |
| Advertiser | GlaxoSmithKline |
| Brand | Sensodyne |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Toothpaste |
| Story | Research revealed a simple truth: Many non-treating sensitivity sufferers didn't know what was causing their pain. They are unaware that sensitivity is caused by tiny holes in dentine becoming exposed. More importantly, once dentine is exposed, nerves become susceptible to triggers such as eating/drinking leading to a sharp pains or twinges. In a Region where almost everyone now considers themselves a ‘foodie’, that presents a few problems. In fact, in KSA, where there aren’t too many entertainment options, eating good food is virtually considered a National Sport! Attitudes towards home cooking were also changing. Passions were extending into Saudi kitchens with recipe experimentation becoming a daily ritual. It was clear these newfound culinary passions provided us with the perfect opportunity to connect audiences with R&P’s promise. Using this insight, we set out to demonstrate that only Sensodyne delivers stronger repair enabling you to explore and enjoy strong passion for food. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production (Agency) | Grey Mena |
| Associate Planning Director | Ratna Shankar |
| Managing Partner | Yves Massaad |
| Director of Content | Mayank Garg |
| Media Services | Joseph Kurieh |
| Content Supervisor | Farah Najjar |
| Content Director | Rita Tohme |
| Media Manager | Lidvia Concessao |