Director
at
Papaya Films
| Title | OLX for the International Women’s Day |
| Agency | 180heartbeats + JvM |
| Campaign | OLX for the International Women’s Day |
| Advertiser | OLX |
| Brand | OLX |
| Date of First Broadcast/Publication | 2020 / 3 |
| Business Sector | Other Online Services |
| Story | We've discovered that women in Poland work without a salary 68 days a year . This is due to the gender pay gap of 18,5% (Central Statistical Office of Poland). 8th of march is the first salary day. By this insight we highlighted the problem of equality in the workplace. We placed the spot on social media and on bezjaj.org.pl (meaning literally “no balls”, refers to Polish catchphrase- “you kidding me” ). Beside the hero video, viewers had access to video about individual problems, information and statistics on: sticky floor, velvet ghetto, self-discrimination, glass ceiling, and tokenism.The campaign was mostly activated in Social Media, and its total reach, including YT, was over 5,5 million views. Total campaign Facebook reach and the number of gained unique users as well, was 7,8 million in total. PR reach over 300 000 PLN media equivalents. |
| Media Type | Television |
| Length | |
| Head of Marketing | Marcin Sienkowski |
| PR Specialist | Paulina Rezmer |
| Senior Graphic Designer | Lukasz Fabis |
| Senior Social Media Specialist | Michal Wisniewski |
| Chief Creative Officer | Mikołaj Sadowski |
| Chief Executive Officer (CEO) | Marcin Gaworski |
| Creative Director | Bartłomiej Walczuk |
| Business Director | Radosław Smorga |
| Art Director | Tomasz Dubiel |
| Project Manager | Pawel Klimaszewski |
| PR manager | Magdalena Łukasiuk |
| Director | Julia Rogowska |
| Managing Director | Marcin Dworucha |
| Production Coordinator | Ola Gecka |
| Post Production | Jan Obrębowski |
| Audio Post Production | Błażej Kafarski |