Title | Ector the Protector Bear |
Agency | Integer |
Campaign | Ector the Protector |
Advertiser | Roche Pharma |
Brand | Roche |
Posted | January 2019 |
Business Sector | Health & Pharmaceutical Products |
Story | Ector is the first toy that protects children from smoke.Thanks to an internal detector, Ector coughs when exposed to cigarette smoke. In this way Ector discourages smokers, notifies parents and educates children about the risks. |
Media Type | Case Study |
CEO | Simone de Martini |
Chief Creative Officer | Nicola Lampugnani |
Chief Creative Officer | Gina Ridenti |
Chief Creative Officer | Hugo Gallardo |
Creative Director | Mirco Pagano |
Creative Supervisor | Federica Facchini |
Copywriter | Andrea Pinca |
Copywriter | Mirco Pagano |
Copywriter | Junior Copywriter |
Art Director | Federica Facchini |
Art Director | Giulia Trimarchi |
Client Services Director | Gianluca Cappiello |
Project Manager | Vaida Kentraite |
Account Executive | Federica Perotta |
Head of Production | Barbara Trivella |
Production Company Producer | Fabio Bellifemine |
Creative Digital Director | Jack Blanga |
Digital Manager | Fabio Allemagna |
UX Designer | Omar Mootamari |
Web Project Manager | Vaida Kentraite |
Agency TV Producer | Silvia Congiu |
Art Buyer | Silvia Congiu |
Technology Developer | Bernardo Gamucci |
Technology Engineer | Davide Andenna |
Production Company | The BigMama |
Executive Producer | Lorenzo Borsetti |
Director | Nico Malaspina |
Director | Gianpaolo Gelati |
Producer | Lucrezia Pellé |
ORIGINAL MUSIC | Alessandro Branca For Human Touch |
3D Studio | Monkey Talkie |
Photographer | Cirasa Studio |
Website Development | Digital Machine |
Design Development | TRUDI Italia |