| Title | Balls |
| Brief | In this ASMR "shower and shavetorial", a confident young man shares his tips and tricks for shaving a delicate part of the body. He uses the rich, foamy lather of Lynx 2 in 1 Shower & Shave Foam, which feels as smooth as it sounds. |
| Agency | 72andSunny |
| Campaign | Lynx Shavetorials |
| Advertiser | Unilever |
| Brand | Lynx |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Hygiene & Personal Care Products |
| Story | In each of the three four-minute films – ‘Legs’, ‘Balls’ and ‘Chest’ – the viewer is taken on a soothing ASMR experience guided by the affable and softly spoken host, Matthew, who offers advice on how best to shave different male body parts. ASMR is a relaxing, often sedative, sensation or brain tingle triggered by calming sights and sounds such as whispers, scratching – and even shaving. |
| Media Type | Web Film |
| Length | |
| Director | Cloé Bailly |
| Production Company | Caviar Amsterdam |
| Sound Design Company | Stainless Sound |
| VFX/Post Production | Glassworks Amsterdam |
Related Ads
More Work
SEE ALLEgalité Numérique
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
Meet the Monteros
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
Veggie King 2
- BRAND:
- Burger King
- AGENCY:
- Buzzman