Sound Producer
at
Finland Finish
| Title | Y'all Log |
| Agency | Greatest Common Factory |
| Campaign | Flavor worth having |
| Advertiser | The Salt LIck |
| Brand | The Salt Lick BBQ |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Tagline | Holiday Y'all Log |
| Story | Re-purposing a popular social asset into a bit of shareable Holiday cheer. |
| Philosophy | The famous and popular Salt Lick BBQ pit showcased as a Holiday Yule Log |
| Problem | How to keep repositioning The Salt Lick's visual assets into fresh, relevant and timely content? |
| Result | Salt Lick’s social engagement has increased by 41% and e-commerce traffic has grown by 25%. |
| Media Type | Social Media |
| Length | |
| More Information | saltlickbbq.com |
| Creative Director | John Trahar |
| Production Manager | Joel Pettit |
| Editor | Tyler Crelia |
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