| Title | Cristina |
| Agency | Cavalcade |
| Campaign | Geneva Public Transport - 40 years |
| Advertiser | Geneva Public Transport |
| Brand | Geneva Public Transport |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Transport, Travel and Tourism |
| Story | In 2017, the Geneva Public Transports company (tpg) turn 40 years of existence. To celebrate and thank all the employees of the company, they created party-ballooned-portraits of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months. |
| Philosophy | To celebrate and thank all the employees of the company, they created party-ballooned-portraits of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months. |
| Problem | Geneva Public Transport have a bad image. The 40th anniversary is an opportunity to recreate the link between the company and the population. |
| Result | 7 portraits created as party-balloons ran across the city on trams and buses, giving a positive and human aspect of the company, |
| Media Type | Transportation & Vehicles |
| Market | Switzerland |
| Creative / Art Direction | Julien de Preux |
| Creative Director Copywriter | David Von Ritter |
| Photographer | Régis Golay |
| Retouch Artist | Alban Chassagne |