| Title | The Crunching Sound of a Plastic Bag |
| Agency | Ogilvy Singapore |
| Campaign | Homeless ASMR |
| Advertiser | The Simon Community |
| Brand | The Simon Community |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Nicolas Courant |
| Chief Creative Officer | Melvyn Lim |
| Associate Creative Director | Aritra Dutta |
| Associate Creative Director | Alessandro Agnellini |
| Associate Creative Director | Jonathan Ollivier |
| Art Director | Kevin Wijaya |
| Copywriter | Winona Wee |
| Copywriter | Amanda Devarajan |
| Agency Producer | Alvin Chin |
| Production Company | Joinery TV |
| Director | Amilcar Gomes |
| Executive Producer | Elliot Lucas |
| Music/Sound Production | Yellowbox Studios |
| Sound Director | Rennie Gomez |
| Senior Strategist | Lukas Snioka |
More Work
SEE ALLASMR - The relaxing sound of rain
- BRAND:
- The Simon Community
- AGENCY:
- Ogilvy Singapore
Generosity Bar
- BRAND:
- Cadbury
- AGENCY:
- Ogilvy Singapore
Please Arrest Me
- BRAND:
- RIT Foundation
- AGENCY:
- Ogilvy Singapore
La Vie d'Adèle
- BRAND:
- Alliance Française de Singapour
- AGENCY:
- Ogilvy Singapore