Title | "starstruck" |
Agency | Spontaneous |
Campaign | “Starstruck” |
Advertiser | Koio |
Brand | Koio |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Shoes |
Philosophy | A constellation of talent aligns to create a cinematic journey with “Starstruck,” a new brand film for New York-based sneaker brand KOIO. The bizarre and the beautiful intertwine in visual harmony in this monochromatic film directed by Tyler Greco. “Starstruck” features a group of real-life creative risk-takers, including tattoo artist JonBoy, principle dancer for the American Ballet Theater James Whiteside, and pro surfer Quincy Davis. Director Tyler Greco brought his idea for KOIO to BlueRock editor Olivier Wicki, who instantly knew it was a film he wanted to be a part of. Olivier and Tyler agreed to bring in the Lively Group of companies, Spontaneous and Scarlett, to create the stunning effects and CG elements necessary to enhance the film. Wicki’s editorial prowess shines throughout, as the rhythmic perfection of the sequences pulls the viewer along in its flow. Spontaneous Creative Director Lawrence Nimrichter oversaw the flame compositing and the CG animation, leading the Lively team of flame artists to complete extensive visual effects and compositing of CG elements. Their mind-bending visuals meld the fantastic with the worldly, including animation sequences consisting of a 3D rendering of Manhattan that fit into an hourglass and an animated vortex of celestial bodies. From the addition to stars and nebulas, the environments created reflections and shadows that became an integral part of the story about these rising stars. |
Media Type | Television & Cinema |
Length | |
Production Company | Spontaneous |
Director | Tyler Greco |
Producer | Elizabeth Victorine |
Director of Photography | Joe Victorine |
Editorial | BlueRock |
Editor | Olivier Wicki |
Assistant Editor | Matt Elias |
Color Grading | Company 3 |
Colorist | Kath Raisch |
Sound Design | Eddie Cooper |
Sound Design | Mike Vitacco |
Voice | Zekeus Franklin |
Music | Tempers |
Visual Effects | Spontaneous |
Visual Effects | Scarlett |
Executive Creative Director | Darryl Mascarenhas |
Creative Director | Lawrence Nimrichter |
VFX Artist | Philana Dias |
VFX Artist | Animesh Dwivedi |
VFX Artist | David A. Elkins |
VFX Artist | James Emmerich |
VFX Artist | Marc Goldfine |
VFX Artist | Soheil Khosravinejad |
VFX Artist | Joon Lee |
VFX Artist | Matt McDonald |
VFX Artist | Andy Milkis |
VFX Artist | George Smaragdis |
VFX Artist | Sean Smith |
VFX Artist | David Soto |
Managing Director Spontaneous | Cara Cutrone |
Managing Director Scarlett | Wendy Brovetto |
Executive Producer Spontaneous | Chris Decker |
Producer Scarlett | Adam Zeitlen |
Producer Scarlett | Danielle James |
Cameras | Abel Cine Tech |
Helicopter | NYONair |
Sound | Plush NY Heard City |
1st Camera Assistant | Cole Koehler |
2nd Camera Assistant | Kristin Kremers |
Production Designer | Rob Ebeltoft |
Make-up Artist | Kayla Jo Berley |
Production Assistant | Dylan Nowik |
Production Assistant | Charlie Hoffman |