Abi Atkinson
Service Producer at Somesuch
London, United Kingdom
TitleThe new Porsche 718 Boxster T and 718 Cayman
Agency
Campaign Welcome to life
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand 718 Boxster T, 718 Cayman T
Date of First Broadcast/Publication 2019 / 1
Business Sector Automotive
Philosophy When life’s constant and unavoidable communication gets too much, sometimes you must go off the grid. ‘Welcome to life’ say Porsche in two new films by Kemper Kommunikation and Bee Film, shot on the Isle of Skye to promote the highly anticipated 718 Boxster T and 718 Cayman T. Production company, Bee Film, was tasked with shooting the promo films for the highly-anticipated models. Looking for remote natural locations that would convey the feeling of being out of touch with the everyday grind, alongside secure roads that could be kept secret from the public, the team partnered with LS Productions to pull off the shoot. The team at LS scoured England, Scotland and Wales before settling on the Isle of Skye, where they could provide the complex logistical arrangements and beautiful aesthetics that would backdrop the cars. With security of paramount importance and time short, the LS production team deployed a team of scouts across the whole route ahead of and during the shoot days. Steady communication across the long stretches of road and surrounding mountains ensured none of the public spotted the new models before they were officially released. Even with the extensive pre-production process, there were still some uncontrollable factors on the day that required on-the-spot problem solving. Heavy rainstorms hit on shoot day one. Abi had to discover her inner meteorologist, and some swift camera de-fogging skills.
Media Type Television
Length
Market United Kingdom
Production Company
Director
Director of Photography (DOP)
Producer
Production Service Company
Service Producer

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