Title | Tea |
Agency | adam&eveDDB |
Campaign | Incredible But True - Volkswagen |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2006 / 6 |
Product | Golf |
Business Sector | Cars |
Tagline | Incredible, but true |
Story | A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him. |
Philosophy | DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think. In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Partizan Paris |
Agency Producer | Lucinda Ker |
Creative Team | Matt Lee |
Creative Team | Peter Heyes |
Account Manager | Rob Connolly |
Account Manager | Charlie Elliott |
Director | Eric Lynne |
Producer | David Stewart |
Cameraman | Blasco Giurato |
Lighting Director / Lighting | Blasco Giurato |
Editing Company | Speade |
Editor | Sam Sneade |