| Title | Youtube Pre Roll Hijack by Scross |
| Agency | Hakuhodo Percept |
| Campaign | YouTube Pre-Roll Hijack |
| Advertiser | Suzuki |
| Brand | Suzuki S Cross |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Cars |
| Philosophy | The research highlighted that majority of potential car buyers watch auto reviews on YouTube before deciding on their new car. And what they particularly look for is the final verdict by an auto expert. We hijacked the existing auto reviews of our competition and played our verdict of the All-New S-Cross within 5 seconds as a pre-roll. Thus creating the Pre-Verdict Pre-Roll. We began with the end and drove over their five minutes in five seconds. |
| Media Type | Digital |
| Length | |
| National Creative Director | Sabuj Sengupta |
| Creative Director | Tripti Kakkar |
| Copywriter | Tripti Kakkar |
| Art Director | Himanshu Sharma |
| Chief Operating Officer | Elvis Sequeira |
| Avp | Mayur Chandra |
| Account Manager | Rahul Madan |
| Production Manager | Amitava Das |