Title | Sunshine |
Agency | BBDO New York |
Campaign | Don't Confuse Love & Abuse |
Advertiser | DayOne |
Brand | DayOne |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The film opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the classic song “Walkin’ on Sunshine”. As the film progresses however, the viewer notices some warning signs: the man becomes more controlling and possessive, keeping tabs on the clothes she wears, the food she eats, and the people she associates with. By the end, both the story and the animation take on a darker tone. |
Media Type | Television |
Length | |
Creative Team | Bianca Guimaraes |
Creative Team | Danilo Boer |
Creative Team | Marcos Kotlhar |
Production Company | Lobo |
Director | Guilherme Marcondes |
Production Company Producer | Aron Matschulat Aguiar |
Executive Producer | Luis Ribeiro |
Executive Producer | Alberto Lopes |
Executive Producer | Loic Francois Marie Dubois |
Art Director | Felipe Jornada |
Concept Artists | João Lavieri |
Concept Artists | Felipe Jornada |
Concept Artists | Rômulo de Oliveira |
Concept Artists | Wilson Panassi |
Storyboard | Antonio Soares Neto |
Storyboard | Vinicius Barros |
CG Director | Olavo Chagas |
CG Modeler | Milton Dias |
CG Modeler | Frederico Martins |
CG Modeler | Diego Esteves |
CG Modeler | Eiti Sato |
CG Modeler | Daniel Adami |
CG Modeler | Felipe Bassi |
CG Modeler | Leo Rezende |
CG Modeler | Marcel Fukuwara |
Rigging | Flavio Castello |
Rigging | Alexandre Marassá |
Rigging | Felipe Gimenes |
Animation Supervisor | Leonardo Cadaval |
Previsualization | Lucas Peres |
Animation/3D | Marcio Nicolosi |
Animation/3D | Andrea Delfino |
Animation/3D | Janaina Bonacelli |
Animation/3D | Bruno Carias |
Animation/3D | Bruno Hamzagic |
Animation/3D | Daniel Alvite |
Animation/3D | Daniel Bahia |
Animation/3D | Daniel Vasconcellos |
Animation/3D | Jorge Zagatto |
Animation/3D | Leonardo Cadaval |
Animation/3D | Marcelo Zanin |
Animation/3D | Raphael Vinicius Seixas Silva |
Animation/3D | Renato Sena |
Animation/3D | Rodrigo Souza |
Animation/3D | Ronaldo Brito |
Animation/3D | Ste Kajimoto |
Animation/3D | Thiago Martins |
Animation/3D | Victor Fernandes |
Render | Olavo Chagas |
Render | Milton Dias |
Render | Diego Esteves |
Render | Rafael Migliorini |
Composition | Bruno Ferrari |
Special Effects / VFX | Lucas Stringhetti |
VFX 2D | Chan Tong |
Colorist | CO3 |
Colorist | Leticia Blanco |
Editor | Aron Matschulat Aguiar |