Title | Control |
Agency | Raw LDN |
Campaign | Control |
Advertiser | Northumberland Domestic Abuse Services |
Brand | Northumberland Domestic Abuse Services |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | This campaign aims to change the way people see and understand emotional abuse, encouraging young people to rethink their own situation or that of those around them. Launched on Valentine’s Day, the film targets young people who are becoming especially vulnerable to coercive and controlling relationships, as behaviours like extreme jealousy are often portrayed as love or passion in the media. |
Media Type | Web Film |
Length | |
Director | Lexi Powner |
Director | Louisa Wells |