Title | Grisons Golf Forte 45'000 |
Agency | Jung von Matt/Limmat Werbeagentur AG |
Campaign | Grisons Golf Forte 45'000 |
Advertiser | Graubuenden Ferien |
Brand | Graubuenden Ferien |
Date of First Broadcast/Publication | 2019 |
Business Sector | Destinations (Countries & Places) |
Story | Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer |
Media Type | Direct Marketing |
Creative Director | Adrian Merz |
Creative Director | Alain Eicher |
Art Director | Lukas Frischknecht |
Art Director | Lukas Wietlisbach |
Copywriter | Lukas Amgwerd |
Copywriter | Maren Beck |
Director | Sebastian Kuehne |
Graphic Artist | Amina Elmallawany |
Graphic Artist | Fabrizio Rutishauser |
Agency Producer | Pepe Kaegi |
Production Company | Rocket Film |
Sound Design Company | Jingle Jungle |
Media Relations Manager | Michel Nellen |
Consultant | Marie Vuilleumier |
Voice | Sergio Greco |
Voice | Claudio Zuccolini |
Chief Creative Officer | Dennis Löck |