| Title | Boss Man |
| Agency | iris |
| Campaign | Boss Man |
| Advertiser | Hugo Boss |
| Brand | Hugo Boss |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Apparel, Fashion & Footwear |
| Philosophy | Hugo Boss' ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore's first gold medallist in the Olympics (in swimming) The film created by Iris Singapore features Schooling narrating his life from the time when he had to leave home (Singapore) at a young age to train in Austin, US to fulfil his dream of becoming a professional athlete. He highlighted moments where he missed his home, family and friends in Austin but emphasized that those sacrifices helped him to reach where he belonged that is on the top. |
| Media Type | Television |
| Length | |
| Marketing Manager | Melanie Goh |
| Executive Creative Director | Ed Cheong |
| Deputy Creative Director | Shawn Foo |
| Art Director | Boo Wei Yi |
| Art Director | Royston Ang |
| Planning Director | James Honda-Pinder |
| Regional CEO | Luke Nathans |
| Business Director | Natalie Hellon |
| Account Manager | Jodie Cheng-Bradshaw |
| Producer | Jenni Stiebel |
| Executive Producer | Tasmin Vosloo |