Mac Russell
Communications Planning Director at BBDO New York
New York, United States
TitleSurprise
Agency
Campaign More of Your Thing
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication 2018 / 7
Business Sector Consumer Electronics & Audio-Visual
Story AT&T connects people to all kinds of top quality content. So these two spots begin in one genre - and end in another. In the first, we're in a romantic comedy, with the main character stopping a flight to profess her love for a passenger. But when they drive off together, she transforms into a horrific demon. In the "Bus" spot, a cliffhanging drama morphs into a musical.
Media Type Television
Length
Editing Company
Worldwide Chief Creative Officer
Chief Creative Officer
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Group Executive Producer
Executive Producer
Director of Integrated Production
Communications Planning Director
Director of Project Management
Account Manager
Account Manager
Account Manager
Production Company
Director
Director of Photography (DOP)
Executive Producer
Line Producer
Founding Partner
Editing Company
Editor

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