| Title | Driftits Toyota |
| Agency | The Juju |
| Campaign | Driftits Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Yaris |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Cars |
| Philosophy | In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives. |
| Media Type | Digital |
| Length | |
| Advertising Manager | Alexandra PfeilSchneider |
| Advertising Manager | Juan Pablo Bazzini |
| Advertising Manager | Laura Gill |
| CEO / Director | Juan Pablo Rocha |
| Partner/Chief Creative Officer | Andrés Norato Duque |
| Head of Art | Juan Espitia |
| Creative Director, Copywriter | Leo Valencia |
| Art Creative Director | Saskya Tamayo |
| Team Leader Copy | Sergio Barbosa |
| Team Leader Art | Ana María López |
| Copywriter | Paula Hernandez |
| Account Manager | María Fernanda Salazar |
| Production Company | The Juju |
| Director | Giancarlo Politi |
| General Producer | John Rocha |
| DP | Tininiska Simpson |
| Car precision driver | Miguel Gómez Isaacs |
| Car precision driver | Paula Andrea Russi |
| Talent | Natalia Vergara |
| Preproduction | Green Flag |
| Post Production | Giancarlo Politi |
| Post Production | Daniel Guirald |
| Post Production | Leonardo Hernández |