| Title | Branches |
| Agency | Change, an FCB alliance |
| Campaign | Protecting the land starts with the ocean |
| Advertiser | 1 OCEAN Foundation & UNESCO |
| Brand | 1 OCEAN Foundation |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Environmental & Ecological Issues |
| Story | More and more people are concerned about environmental issues, and protecting the Earth is becoming a worldwide concern. However, few people realise the importance of the ocean, which alone covers more than 70% of the earth's surface. The campaign highlights the richness of the ocean through the photographs of Alexis Rosenfeld and other explorers. At first glance, the chosen images could be land-based landscapes such as forests, deserts or flower fields. Yet, all of them were taken beneath the surface of the Ocean. By doing so, the campaign aims to raise awareness among viewers: by protecting the ocean, they are helping to save our entire planet. |
| Media Type | |
| Executive Creative Director | Damien Guiol |
| Executive Creative Director | Samy Benama |
| Art Director | Tristan Bourdon |
| Copywriter | Sophie Delaporte |
More Work
SEE ALLLa Chute
- BRAND:
- Les Restos du coeur
- AGENCY:
- Change, an FCB alliance
Coral
- BRAND:
- 1 OCEAN Foundation
- AGENCY:
- Change, an FCB alliance
Leaves
- BRAND:
- 1 OCEAN Foundation
- AGENCY:
- Change, an FCB alliance
Sand
- BRAND:
- 1 OCEAN Foundation
- AGENCY:
- Change, an FCB alliance
Plants
- BRAND:
- 1 OCEAN Foundation
- AGENCY:
- Change, an FCB alliance
Pop Eyes 3
- BRAND:
- Popeyes
- AGENCY:
- Change, an FCB alliance
Pop Eyes 2
- BRAND:
- Popeyes
- AGENCY:
- Change, an FCB alliance
Pop Eyes 1
- BRAND:
- Popeyes
- AGENCY:
- Change, an FCB alliance
e-outlet Collection
- BRAND:
- Marques Avenue
- AGENCY:
- BRAND STATION