| Title | Steve |
| Agency | Global Media and Entertainment |
| Campaign | Steve |
| Advertiser | EasyCoffee |
| Brand | EasyCoffee |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
| Media Type | Radio |
| Length | |
| Creative Director | Jo McCrostie |
| Creative Team | Neil Griffiths |
| Production Company | Global Creative |
| Audio Engineer | Christianne Ward |
| Audio Engineer | Dave Bush |
| Audio Engineer | Cliff Rossiter |
| Audio Engineer | Justin Sanders |
| Voice | Catriona Knox |
| Voice | Ali Brice |
| Voice | Katie Elin-Salt |
| Voice | Naz Osmanoglu |
| Voice | Steve Lee |