| Title | Unboxing Sneak Attack |
| Agency | Periscope |
| Campaign | Unboxing Sneak Attack |
| Advertiser | Ferrara Candy Company |
| Brand | Trolli |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Candies |
| Philosophy | In an effort to tap into the sneaker-obsessed market for the launch of Trolli's new Sour Brite Sneaks product, we put our own spin on the unboxing phenomenon. We know that sneakerheads are as obsessed with the box as the kicks, making unboxing from start to finish a video worth watching. The question was, how do we infuse Trolli’s weirdly awesome brand essence into these unboxing influencer partnerships? Enter: Sneak Attack. Trolli trolled well-known unboxers Brad Hall and Jacques Slade with a package design unlike any other sneaker, burying our gummi pair under layers of suspense to turn a shoebox into a must-watch social stunt. - 2 Sneaker gods trolled by Trolli to launch Sour Brite Sneaks - 605,107 Video views from the sneaker-obsessed - 687,000 Engagements and "must-cop" kudos from followers |
| Media Type | Social Media |
| Length | |
| Influencer Manager | Brad Hall |
| Influencer Manager | Jacques Slade |
| Account Manager | Elizabeth Dutcher |
| Strategic Planner | Maggie Summers |
| Strategic Planner | Olivia Bohringer |
| Chief Creative Officer | peter nicholson |
| Group Creative Director | Rob Peichel |
| Creative Director | Dustin Joyce |
| Creative Team | David Hahn |
| Creative Team | Bridget Jewell |
| Copywriter | Matt Klugman |
| Copywriter | Michael Collins |
| Art Director | Jade Bayonet |
| Agency Producer | Martha Hedstrom |
| Agency Producer | Sara Londo |
| Social Media Strategist | Taylor Lovaas |
| Project Manager | Jenna Wade |
| Lead Animator | Ben Hall |