Ragusa - "Lift: Emma is incorrigible"

House of Communication Zurich

House of Communication Zurich Zurich, Switzerland

4595

Title	Lift: Emma is incorrigible
Agency	House of Communication Zurich
Campaign	Incorrigible
Advertiser	Camille Bloch SA
Brand	Ragusa
Date of First Broadcast/Publication	2018 / 11
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefor is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible.
Media Type	Television
Length	25 seconds
Advertising Manager	Daniel Bloch
Marketing Director	Heinz Reber
Brand Manager	Fabienne Leuenberger
Managing Partner	Pam Hügli
Executive Creative Director	Raul Serrat
Creative Director	Florian Birkner
Creative Director	Simon Staub
Copywriter	Dieter Boller
Copywriter	Günter Zumbach
Art Director	Daniel Hesse
Art Director	Nadja Tandler
Art Director	Rémy Steinmann
Strategist	Lisa Melnikova
Account Manager	Sonia Ducu
Account Manager	Selma Caglayan
Art Buyer	Nathalie Jakober