| Title | On-hold Books |
| Agency | Judas |
| Campaign | On-hold Books |
| Advertiser | Fnac |
| Brand | FNAC |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | Like every other company, FNAC receives multiple calls on their customer support from people trying to solve their everyday issues. Unfortunately, these problems are not always able to be solved as fast as they want. Leaving customers stuck listening to generic hold music, which can be a frustrating and unfulfilling experience. In response to this issue, FNAC has decided to revolutionize the waiting time of their call center by replacing the traditional on-hold music with snippets of classic books, where every call becomes an opportunity to explore the world of literature and embark on a new adventure. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Pedro Lima |
| Executive Creative Director | Vasco Thomaz |
| Strategy Director | Joao Pereira |
| Copywriter | Ruben de Barros |
| Art Director | Luis Paladino |
| Production Company | Rocky studios |
| Director / DOP | João Santos |
| Producer | Isabel Lebre |
| Producer | Marta Viriato |
| Executive Producer | Pedro Domingos |
| Sound | Francisco Santos |
| Advertising Manager | Margarida Silva |
| Advertising Manager | Matilde Abalada |
More Work
SEE ALLCrossability
- BRAND:
- Associação Salvador
- AGENCY:
- MSTF Partners