| Title | Fashion's dirty little Secret |
| Brief | What is "fashion's dirty little secret?" In fact, almost all of our clothes are transported to stores on single use plastic coat hangers, before often being transferred to more acceptable display environments. Director John Filipe uses dramatic symbols to turn an informative, almost technical script into an engaging and entertaining film, which nonetheless raises awareness of a serious problem. |
| Campaign |
‘Fashion's dirty little Secret'
|
| Advertiser |
Arch & Hook
|
| Brand |
Sustainable clothing hanger targeted at GOH
|
| Posted | November 2019 |
| Business Sector | Small Appliances & Home Accessories
|
| Story | Arch & Hook, the world's leading and only sustainable hanger brand, is exposing a huge but unknown problem in fashion retail. During the ‘Garment on Hanger’ (GOH) stage garments are transported from factories to stores on cheap plastic hangers to avoid creases and harm. The cheap, mostly unrecyclable plastic hangers are then discarded for front of house hangers, making the GOH hangers yet another single use plastic.Arch & Hook together with Ridley Scott Creative Group, created the film ‘ Fashion’s Dirty Little Secret ’ to raise awareness of the GOH stage, and the mass hanger and plastic pollution from the fashion industry. The film stars Model Mafia activist Nimue Smit wearing designs by sustainable couture designer Ronald Van Der Kemp, and features NASA imagery of one of the very first images of Earth taken from spaceShow fashion you care, and sign this petition (https://www.change.org/p/plastic-hanger-campaign) to let the industry know that the singular use of plastic hangers is dangerous for our environment. The production of these single-use plastic hangers must end. |
| Media Type |
Web Film
|
| Production Company |
RSA Films
|
| Director |
John Filipe
|
| Producer |
Pavel Ananich
|
| Managing Director/ Executive Producer |
Ross Plummer
|
| Copywriter |
Anne Bas
|
| Copywriter |
John Filipe
|
| Director of Photography (DOP) |
Maxime Desmet
|
| Talent/Actors |
Nimue Smit
|
| Production Designer |
Dayléne Kroon
|
| Production Designer |
Desirée Brands
|
| Wardrobe / Stylist |
Jeroen Kamphorst
|
| Sound Designer |
Jesse Koolhaas
|
| Post Production |
Hectic Electric
|