Title | Founder, Lucky Saint |
Agency | Accenture Song |
Campaign | Holy |
Advertiser | Lucky Saint |
Brand | Lucky Saint |
Date of First Broadcast/Publication | 2019 / 1 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch. |
Media Type | Outdoor/Out of Home |
Client Name | Luke Boase |
Chief Creative Officer | Nik Studzinski |
Executive Creative Director | Brian Williams |
Creative Team | Fiona Moseley |
Creative Team | Louisa Whitehead |
Planner | Matthew Waksman |
Head of Design | Simon Wakeman |
Designer | Ryan Hamilton |
Retoucher | Ray Lee |
Business Lead | George Barton |
Agency Producers | Rowan Honeysett |
Photographer | Rankin |
Producer | Christine Wright |