| Title | Drive Your Obsession |
| Agency | FCB South Africa |
| Campaign | Drive Your Obsession |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Corolla Hatch |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Automotive |
| Philosophy | Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, including edgy angular styling and Toyota’s revolutionary 1.2 Turbocharged engines, to appeal to the ‘expressive’ hatchback buyer. FCB Joburg was challenged to take the Toyota Corolla Hatch and make it a strong competitor and key motivator for the ‘expressive’ hatch driver, someone who regards styling as important as functionality and performance. |
| Media Type | Television |
| Length | |
| Strategic Planner | Stuart Sims |
| Copywriter | Snooze |
| Copywriter | Stefan Schutte |
| Art Director | Nicola Bower |
| Executive Creative Director | Brett Morris |
| Creative Director | Tian van den Heever |
| TV Producer | Iolanthe Grobler |
| Business Director | Reagen Kok |
| Account Director | Darren Morris |
| Project Manager | Keshena Chetty |
| Production Company | Your Girlfriend |
| Director | Morgan Dingle |
| Post Production Company | Blade |