| Title | Water Harp |
| Agency | Oniria\TBWA |
| Campaign | Water Harp |
| Advertiser | H2O Sounds of Water Orchestra |
| Brand | H2O Sounds of Water Orchestra |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The water crisis is part of the world agenda in search of sustainability. It is a problem that goes beyond a region, to the point that guaranteeing the availability of this vital resource is one of the Sustainable Development Goals for the 2030 Agenda. Paraguay is located at the heart of South America, a natural treasure that travels the world. It is one of the largest freshwater reserves on the planet. So that, Oniria\TBWA and the H 2 O Sounds of Water Orchestra understood that their awareness message should reach every corner of the world. To achieve that goal, they devised a very special sound: the Water Harp, an instrument that works with water from the largest rivers in the country, achieving a musical call that gives voice to water so that the world can listen carefully and pay attention to what this vital resource has to tell us. |
| Media Type | Web Film |
| Length | |
| Composer and craftsman | Amberé Feliciángeli |
| Responsible for client | Luis Szaran |
| Responsible for client | Lucha Abatte |
| Responsible for client | Marcela Laterza |
| General Creative Direction | Camilo Guanes |
| General Manager | Daniel Achaval |
| Creative Director | Paloma Cella |
| Creative Director | Manuel Rolón |
| Creative Director | Marcelo Rodríguez |
| Art Director | Santiago Valdez |
| Account Director | Gaby Tomé |
| Account Executive | Fio Pomata |
| Head of Production | Pauli Jara |
| Producer | Juanjo Villa |
| Photography / Illustration | Juanjo Villa |
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