| Title | Turkey's Water |
| Agency | Havas Istanbul |
| Campaign | Turkey's Water |
| Advertiser | Reckitt Benckiser |
| Brand | Reckitt Benckiser |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills. |
| Media Type | Public Relations |
| Length | |
| More Information | yarininsuyu.com |
| Production Company | Circus |
| Production Company | Contentine |
| Production Company | DEPOfilm |
| Executive Creative Director | Ergin Binyildiz |
| Creative Director | Yavuzhan Gel |
| Art Director | Hasan Yildirim |
| Art Director | Ekrem Ertürk Düzel |
| Art Director | Melike Erdemir |
| Art Director | Serhan Kocak |
| Art Director | Sezgin Bulut |
| Copywriter | Omer Ceran |
| Copywriter | Benan Aka Öztürk |
| Copywriter | Anıl Süleyman Çınar |
| Account Director | Berk Yılmaz |
| Account Director | Hare Lilya Ganiç |
| Account Director | İrem Pusal |
| Account Director | Lyvia Kuyumcuoğlu |
| Media Director | Didem Demiralp |
| Media Director | Nevin Nebioğlu |
| Strategist | Ayça Çınar |
| Photographer | Cihan Unalan |
| Director | DUAL |
| Director of Photography (DOP) | Jack Wilkinson |
| Music | 3K1A |
| Agency Producer | Gözde Bilir |
| Agency Producer | Sıla Salgın |
| Post Production | ABT İstanbul |
| Client Services Team | Hare Lilya Ganiç |
| Client Services Team | İrem Pusal |
| Client Services Team | Livya Kuyumcuoğlu |
| Social Media Team | Serpil Şahin |
| Social Media Team | Ece Özmet İşsever |
| Social Media Team | Elif Deniz Yalçın |
| Digital Producer | Mustafa Bulek |
| Media Team | Aylin Aykut |
| Media Team | Tekin Timoçin |
| Media Team | Onur Güner |
| Media Team | Tuğyan Şendil |
| Media Team | Ülkü Şimşek |
| Media Team | Erdem Yürük |