CEO & Founder / Composer / Producer / mixer / Sound Designer
at
Tomer Biran Audio Artists
Tel Aviv-Yafo, Israel
| Title | Huawei be present |
| Agency | Maxus Poland |
| Campaign | #BePresent |
| Advertiser | Huawei Technologies Co., Ltd. |
| Brand | Huawei |
| Posted | October 2017 |
| Business Sector | IT & Electrical Components |
| Story | Huawei faced a number of challenges trying to break into the highly competitive CEE smartphone market. In addition to changing purchase habits and growing market saturation, Huawei sales were affected by prevailing negative stereotypes around Chinese products. Despite all the obstacles, the “#bepresent” campaign managed to turn the negative situation around. Instead of focusing on the commercial values, Huawei developed an emotional relationship with potential buyers. It encouraged people to put their smartphones aside once a year and enjoy time with their families. As a result, the brand has become one of the most desired brands across the region. |
| Media Type | Television & Cinema |
| Length |