CEO & Founder / Composer / Producer / mixer / Sound Designer
at
Tomer Biran Audio Artists
Tel Aviv-Yafo, Israel
| Title | What If It Was Your Child |
| Agency | ACW Grey |
| Campaign | Shanti house- Garbage goumet |
| Advertiser | Shanti House |
| Brand | Shanti House |
| Posted | March 2018 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | What If It Was Your Child |
| Story | In Israel there are over 14,000 homeless children. Without social structure and any living conditions, they often experience violence, sexual assault and drug abuse. Shanti House is an organization that serves as a temporary shelter for youth at risk. For over 150 children it's a place called home. Unlike the popular stereotype, these children came from every city, every neighborhood and every home. This year, to help raise awareness to Shanti House, we decided to create a unique campaign. On International Children's Day, we've teamed up with Ziv Koren, Israel's leading photographer, to create a special photo exhibition of homeless children in Israel. Invitations were sent to dozens of people, but they were in for a surprise – the children in the photos, were their own. The parents' reactions were documented in this movie with a very simple massage – what if it was your child. |
| Media Type | Events |
| Length | |
| Advertising Agency | ACW Grey |
| Executive Creative Director | Tal Riven |
| Creative Director | Asa Keren |
| Creative Director | Yonatan Title |
| Copywriter | Ido Cohen |
| Copywriter | Guy Raviv |
| Planning Director | Omri Gitter |
| Account Supervisor | Sandra Zlatkovski |
| Account Manager | Noa Dabush |
| Production Manager | Gal Yakkov |
| Producer | Nava Siman Tov |
| Video Director | Guy Michael |
| Director of Photography (DOP) | Alon Grego |
| Photographer | Ziv Koren |
| Editing Company | Point Of You |
| Production (Agency) | Babushka Productions |
| Music Creative Director | Tomer Biran |