Taipei Women's Rescue Foundation - "Early Retired"

Publicis Shanghai

Publicis Shanghai Shanghai, China

5079

Title	Early Retired
Agency	Publicis Shanghai
Campaign	Prostitution of Children
Advertiser	Taipei Women's Rescue Foundation
Brand	Taipei Women's Rescue Foundation
Posted	November 2013
Business Sector	Charities, Foundations, Volunteers
Story	With China's rapid economic development, "prostitution" is also booming. More and more Chinese girls become prostitutes because of poverty or fraud and other reasons. We launched the "Rescue child prostitute" series. The core idea is to depict the booming prostitution industry - through the "black innuendo". Both text and images are trying to show the industry's "advantage": low cost, low unemployment and early retirement. Economic reports with innuendo and intense photography style are used to reveal the contents of the industry that is hidden in the prosperous economic. The aim is to appeal to people to face the issue and rescue these underage girls.
Media Type	Print
Chief Creative Officer	Sheena Jeng
Executive Creative Director	Akae Wang
Copywriter	Akae Wang
Copywriter	Kevin Yuan
Copywriter	Ray Chan
Art Director	Hsieh Chun-Te
Photographer	Hsieh Chun-Te
Typographer	Brian Chiang
Typographer	Jincheng Li
Art Buyer	Terri Yuan
Account Supervisor	Chenghua Yang
Account Manager	Carrie Tu
Account Planner	Sheena Jeng