IKEA - "Museum of Romanticism"

McCann Spain

McCann Spain Madrid, Spain

20132

Title	Museum of Romanticism
Brief	"Whatever your living room's like, there's always space for Ikea." To test this theory, Ikea furniture was installed in the one place it was likely to stand out: the Museum of Romanticism in Madrid, dedicated to the art of the late 18th century. Online and in real life, visitors were challenged to find the "hidden" pieces of Ikea furniture among the antiques.
Agency	McCann Spain
Campaign	Museum of Romanticism
Advertiser	IKEA
Brand	IKEA
Posted	November 2018
Business Sector	Home Appliances, Furniture & Gardening
Story	x
Media Type	Ambient
Chief Creative Officer	Monica Moro
Executive Creative Director	Raquel Martínez
Executive Creative Director	Jon Lavin
Copywriter	Monica Moro
Copywriter	Juan Manuel Corbalan
Art Director	Raquel Martínez
Art Director	David Valgañón
Production Company	Craft Studios
Director	Ismail Najjar
Client Contact	Gabrielano Díaz Guardamino
Account Management Team	Javier Pascual
Account Management Team	Elena Rodriguez
Account Management Team	Carmen Casado De Amezúa
Account Management Team	Alejandra Sierra