Title | Electric Feels Good |
Agency | TAXI Toronto |
Campaign | Electric Feels Good |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Cars |
Philosophy | Volkswagen wanted to change the EV conversation from serious, to seriously fun. Enter a dancing robot. We launched with a 30-second TV spot packed with good vibes: a contagious 80's anthem, easter eggs for keen-eyed viewers, and the ID. Buzz—Volkswagen’s electric reimagining of the iconic microbus. The campaign continued with digital, a TikTok AR filter, and a forced-perspective 3D billboard. |
Media Type | Television |
Length | |
Market | United States |
Editing Company | Rooster Post Production |
Chief Creative Officer | Graham Lang |
Group Creative Director | Allen Kwong |
Creative Director | Mike Richardson |
Associate Creative Director | Zachary Richman |
Copywriter | Kyle Woods |
Art Director | Lee I |
Art Director | Kyle Simpson |
Designer | Anh Nguyen |
Senior Producer | Anna Tricinci |
Producer | Jonathan Lajoie |
Group Account Director | Jeff Thomas |
Account Supervisor | Marteen Sevier |
Strategy Director | Andrew Ahern |
President | Christine Maw |
Production Company | Radke Films |
Director | Sean Meehan |
Editor | Marc Langley |
VFX/Post Production | Fort York VFX |
Sound Design Company | Grayson Music |
VFX Company | The Embassy |
VFX Company | Haymaker |
Media Agency | Touché! phd |
Advertising Manager | Lynne Piette |