| Title | I Am Possible Billboards |
| Agency | Havas Worldwide Middle East |
| Campaign | I Am Possible |
| Advertiser | adidas |
| Brand | adidas |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Sportswear |
| Story | 88% of women in the Middle East believe that sports are not meant for them. For the campaign they called upon every woman in the city of Dubai to become the faces of a movement to inspire the whole region to change the perception of sports. Through social media, they invited them to share photos of what sports mean to them along with their story of turning impossible into I’m Possible every day. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Joao Medeiros |
| General Manager | Fabio Silveira |
| Creative Director | Anshuman Bhattacharya |
| Creative Director | Serena Abiaad |
| Senior Art Director | michele de iuliis |
| Senior Art Director | Irina Siraeva |
| Senior Copywriter | Anshuman Bhattacharya |
| Copywriter | Nagat Idris |
More Work
SEE ALLThe Female Field (Film)
- BRAND:
- Adidas X Onyx FC
- AGENCY:
- Havas Middle East
The Common Ground (Board)
- BRAND:
- Mountain Dew
- AGENCY:
- Havas Middle East
When Family Is Everything
- BRAND:
- adidas
- AGENCY:
- Havas Middle East
The Family Reunion Show
- BRAND:
- adidas
- AGENCY:
- Havas Middle East
The Ravi Superstar
- BRAND:
- adidas
- AGENCY:
- Havas Middle East
Liquid Billboard
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East
Read The Label
- BRAND:
- Barakat
- AGENCY:
- Havas Worldwide Middle East
Liquid Billboard
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East
Beyond the Surface
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East