| Title | Top of the bill (130s) |
| Agency | Hungry and Foolish |
| Campaign | Top of the Bill |
| Advertiser | BNP Paribas |
| Brand | BNP Paribas |
| Posted | November 2021 |
| Business Sector | Corporate Communication |
| Story | This campaign took place during the 2nd lockdown. To offer its shopkeepers unprecedented visibility, BNP Paribas, in partnership with the National Federation of French Cinemas has decided to use the billboards of closed cinemas to put them on the top of the bill.More than 40 shopkeepers were featured on movies posters that transformed them into superstars : Cobblers, grocers, record store owners… A dozen of cinemas across France were refashioned.All posters were shot by Marcel Hartmann, the famous movie poster photographer and edited by his partner Rage Man. |
| Media Type | Case Study |
| Director | Matthieu Reinartz |
| Creative Director | Emmanuel François-Eugène |
| Chief Strategy Officer | Enguerran Barreau |
| Copywriter | Loïc Andriamiarina |
| Art Director | Benoît Métivier |
| Photographer | Marcel Hartmann |
| Account Director | Alexandre Pecard |
| Project Manager | Caroline Guillier |
| Production Company Producer | chemoul patricia |
| Strategic Planner | Claire Roselier |
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