| Title | #GGCdiscountGaming |
| Agency | Digital Playas |
| Campaign | La Grosse Game #GGCdiscountGaming |
| Advertiser | Cdiscount.com |
| Brand | Cdiscount Gaming |
| Date of First Broadcast/Publication | 2021 / 1 |
| Business Sector | Toys & Games |
| Story | We created an online event with 3 top players of Call of Duty Warzone playiing on Twitch. Their communities gave them 5 challenges to realize live : if they succeed, their community win. This 100% organic campaign went viral. |
| Philosophy | - 3 top Call of Duty streamers playing live on Twitch - 5 challenges given by their community to realize live - No competition, just fun and chill |
| Problem | Cdiscount is a well known French e-commerce platform but Cdiscount Gaming needed to boost its awareness to exist by itself. |
| Result | 3h of gaming, live Top 2 trending topic on Twitter France 10K unique Twitter users engaged 80K views on Twitch +2,5M people reached Without media investment |
| Media Type | Branded Content |
| Length | |
| More Information | https://digitalplayas.com/ |
| Head of Social Media | Robin DELÉPINE |
| Manager of Brand Content | Hugo Frenay |
| Art Director | Vincent Pounchou |
| Project Director | Vincent Hernandez |
| Community Manager | Benjamin Garnier |
| Community Manager | Emma Descamps |
| President/CEO | Elliot Brame |
More Work
SEE ALL#GGCdiscountGaming
- BRAND:
- Cdiscount Gaming
- AGENCY:
- Digital Playas