The film shows a woman in her mid-twenties performing some graceful classical move on a rather modern beat, giving it her own, fresh spin. But she doesn’t stop at that, when asked to perform by her instructor, she chooses to share it with the whole world by going live and getting an overwhelming response.
Philosophy
Contract Advertising in its newest television commercial for Yardley, puts the spotlight on the beauty of doing something new, fresh and dynamic and inspiring the world to do the same. It talks about beauty not just in the light of appearances, but on the unstoppable enthusiasm and the constant look out for something more, something new. It’s a seamless weave between their ‘Step up with Yardley’ proposition and a fresh take on beauty. The past year has been no short of a roller coaster with more downs than ups. With their never back down spirit and a fresh perspective on everything, women have stepped up in multiple ways to not just keep going, but also to keep thriving. They have fought the situation, ever-so-gracefully and have come out stronger and more confident. The commercial, conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, focuses on the direct benefits of the talc which are beauty, freshness, and glow. It also effortlessly integrates all the attributes of the quintessentially modern woman who is unafraid to show the world what she’s made of and to reach further and inspire it as well.