Title | Twist, lick & splash. |
Agency | Publicis Indonesia |
Campaign | Twist, lick & splash. |
Advertiser | Mondelez International |
Brand | Oreo |
Date of First Broadcast/Publication | 2021 / 3 |
Business Sector | Biscuits, Bread, Crispbread |
Tagline | Twist, lick & splash. |
Philosophy | Songkran is one of the biggest traditional festivals of Thailand where splashing water on each other is a big part of the celebration. But due to the uncertainties of the pandemic, families won’t be able to play the water splashing fun ritual in public places or in a community. Oreo created this TVC to encourage families to celebrate the ritual in their home so that spirit of the festival continues. With this communication Oreo wants to encourage adults to stay playful which is the brand platform and also strengthening it’s equity of twist, lick & dunk. |
Media Type | Television |
Length | |
Executive Creative Director | Ravi Shanker |
Chief Executive Officer (CEO) | Sony Nichani |
Creative Art | Achmad Fauzi |
Creative Copy | Pingkan Lumanauw |
Graphic Designer | Ismiranti Kinanti |
Account Director | Dieyan Bernard |
Account Manager | Avisenia Qashashi |
Project Manager | Widya Kusumawati |
Agency Producer | Budiarto Lambot |
Production Agency | Freeflow Productions |
Director/ Production Co | Roslee Yusof |
Producer | Tze Ni |
Post Production | Prodigious Bangkok |
Executive Producer | Lolita Ham |
Post-production Supervisor | Terrence Kwan |
Music | Neon Sound |
Director of Photography (DOP) | Lawrence Toh |
Offline Editor | Thanakorn Top |